Primedia Unlimited’s X/procure subsidiary continues to grow in leaps and bounds. The company has recently passed the R80 billion in processed orders mark and has shown an impressive 15% growth in orders over the past three Read More
Claude King Media Productions recently selected a credit card-sized Z-CARD for its client, the National Consumer Commission (NCC), to utilise as a compact, all-in-one marketing tool to generate awareness around the NCC and what it Read More
The growing complexity of the marketing role places a huge burden on marketing leaders. Quinton Pienaar, CEO of Agilitude, a Salesforce reseller in Africa, and a customer experience evangelist, says that it is very clear Read More
ORBIT Technical and Vocational Education and Training College (TVET), situated in the North West Province, has again selected a credit card-sized Z-CARD to utilise as a compact registration guide for new and returning students in Read More
By Elsa Gouws – strategist at Yellowwood Future Architects Sadly, for many organisations, marketing is the job of the marketing department. It operates in its own silo, with very little influence on business strategy or Read More
When advertising, marketers need to fish where the fish are or if health related, target consumers in pharmacies.
SA’s largest online flower and gifting service, NetFlorist, is tickling the country’s funny-bone with its radio campaign for Mother’s Day.
A true celebration of African culture, collaboration and communication, this year’s PRISM Awards was recognised as one of the best yet! With a record number of entries and a host of impressive judges and sponsors, Read More
Be bold. Be authentic to your brand. Be useful to consumers’ lives. Be open to relevant collaborations to drive engagement. Be data driven to better understand consumers.