By Elsa Gouws – strategist at Yellowwood Future Architects Sadly, for many organisations, marketing is the job of the marketing department. It operates in its own silo, with very little influence on business strategy or Read More
When advertising, marketers need to fish where the fish are or if health related, target consumers in pharmacies.
SA’s largest online flower and gifting service, NetFlorist, is tickling the country’s funny-bone with its radio campaign for Mother’s Day.
A true celebration of African culture, collaboration and communication, this year’s PRISM Awards was recognised as one of the best yet! With a record number of entries and a host of impressive judges and sponsors, Read More
Be bold. Be authentic to your brand. Be useful to consumers’ lives. Be open to relevant collaborations to drive engagement. Be data driven to better understand consumers.
Provantage Out of Home Media have applied a wall mural for world-renowned brand Palladium boots along Johannesburg’s M1 South concrete embankment. Exposed to thousands of motorists and commuters daily, the wall mural commands attention with Read More
Ireland/Davenport has recently secured Budget Car Rental as a client, following the acquisition by Avis of the Budget Car Rental brand in Southern Africa.
Fifteen years ago, a small activation company called the Zinto Marketing Group (Zinto) was established by ex-educator Michelle Combrinck.
At the helm of the recently launched MSG Group Sales is a dynamic and seasoned sales professional with over 14-years media experience. Meet MSG Group Sales’ dynamic Managing Director, Msizi Mazibuko.
By Robby Banks With more than 130,000 new Facebook-connected desktop and mobile games launching last year, we strive to ensure that developers and marketers alike have the best tools to build, grow, and monetize their Read More