With one million people signed up for the iOS version of Periscope in the first ten days of the app’s launch, its recent purchase by Twitter, and consequent roll-out to Android, integrating Periscope into a Read More
South Africa’s largest eTailer, takealot.com, has launched its latest TV ad, which aims to solidify its union with fellow online retailer Kalahari.com.
Popular fragrance brand Carolina Herrera, a product of the African Sales Company, has enlisted the services of Primedia Unlimited’s Fashion Media business to drive awareness of its male and female fragrances.
Whisky brand Scottish Leader is entrenching its new-look and enhanced blends with a world-wide advertising campaign shot on location in Cape Town, South Africa. The campaign was conceived by global creative agency TBWA, with accomplished Read More
Molefi Moloantoa, CEO of Primedia Unlimited’s Mall Division has announced the resignation of current Executive: Sales & Marketing Lee Curtis and the subsequent promotion of Sales Manager Deshendri Smit.
Primedia Unlimited’s middle mall advertising specialists MallWorx has been awarded five new shopping centre advertising rights to add to its already extensive portfolio of malls.
While most organisations are contemplating how to develop a meaningful customer engagement strategy, retailers in the US have moved one step ahead and are merging brick-and-mortar and digital strategies. Known as an onmi-channel, it is Read More
Long standing client of Primedia Unlimited’s indoor lifestyle based advertising business TLC, Merck Pharmaceuticals, has again called on the company – this time to promote its Slow-Mag product and its ‘Beat the Slump’ campaign.
Weylandts, a SA furniture and décor retailer, has launched Tastemakers, the first campaign created by their new in-house advertising team.
It was certainly a night of rising stars when the five MAQaMOVIE winners were chosen to appear in a new South African movie, called Skorokoro, to be produced by Phoenix Films and directed by the Read More