South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions.
The Nal’ibali national reading-for-enjoyment campaign has joined forces with publisher Pan Macmillan to inspire even more children with the picture book version of Nelson Mandela’s bestselling autobiography, A Long Walk to Freedom.
The female fragrance market is an extremely competitive industry where plenty brands vie to own their space. To create awareness and increase sales of its Paradiso eau de parfum, Roberto Cavalli joined forces with Primedia Read More
An international high-fashion luxury brand has outsourced AWM360, the exclusive distributor of Kaba access control and digital security solutions to the Southern Africa market, to secure its new store at Sandton City in Sandton, Johannesburg.
Alberton resident Jeanetta Kritzinger, the Inyoni Creek Complex Manager, has said farewell to the Rand Aid Association retirement village in Lyndhurst after eight years, and will be heading to the Congo for a short but Read More
It has long been said that a businesses’ most valuable asset is its information. When appropriately harnessed, data translates into actionable information into a plethora of things a company can benefit from, including which products Read More
South African insurance guru Clive Sussman has launched Insure Corp., a first for the local insurance industry.
This July, fans of Cartoon Network can let their imaginations run wild with the all-new Toonix mobile app update starring Cartoon Network’s most lovable avatars.
When powerful partners come together with a shared commitment to delivering highly effective, competitive services and solutions to customers, the result is an offering that meets global standards. This level of commitment and service from Read More