When it comes to lead generation, engineering firms have a tougher job than consumer businesses, as not only does cultivating new customers take time, but if marketing is too ‘out there’ it could impact on Read More
By Ian Drummond, Digital Sales Manager at Mediamark Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment – laptops, mobile phones, tablets, television, radio, gaming consoles and more.
Open Source software supplier Obsidian Systems invites OS enthusiasts, developers, geeks and friends, to the next ‘Free Beer Session’ on 27 August 2015. This session, the seventeenth in the series, will offer delegates fresh insight Read More
As part of Emerald Resort & Casino’s overall Mandela Day celebrations, the company will be donating R67 000 to Polokong Children’s Village.
The Red & Yellow School is commemorating Mandela Day 2015 on 18 July by giving back a collective 67 industry hours to local NGOs, NPOs and SMEs.
The WestconGroup Southern Africa has appointed Prebashini Reddy as its new Channel Manager for its Microsoft FPP & SDA products, reporting to its Consumer Solutions division.
PepsiCo today announced the appointment of SoftBev (Pty) Limited, the national soft drinks company, as its sole licensed bottler in South Africa, Lesotho and Swaziland and with distribution rights in Botswana and Namibia. The appointment Read More
South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions.
The Nal’ibali national reading-for-enjoyment campaign has joined forces with publisher Pan Macmillan to inspire even more children with the picture book version of Nelson Mandela’s bestselling autobiography, A Long Walk to Freedom.
The female fragrance market is an extremely competitive industry where plenty brands vie to own their space. To create awareness and increase sales of its Paradiso eau de parfum, Roberto Cavalli joined forces with Primedia Read More