FCB Cape Town won 6 awards at the annual Pendoring Advertising Awards this weekend, including one Gold Pendoring and five Silver Pendorings.
By Krystal Schär, strategic planner, FCB Cape Town Much has been said about customer loyalty, and the debate is a large and complex one, with the landscape in South Africa evolving at a rapid rate. Read More
Engen and its marketing communication partner, FCB Cape Town, are celebrating an ‘award-ing’ week with two accolades bestowed by that most important critic – the consumer – in less than five working days.
FCB Cape Town Strategic Planning Director, David Smythe, has identified 20 trends that will change how marketers think and act in 2015 and beyond. He summarises them below, specifically highlighting the impact for brands.