By Nicole Shapiro, Brand Associate Director at Added Value South Africa People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society.
By: Added Value South Africa Associate Director, Nicole Shapiro Simply put: premium is powerful. Not only do consumers aspire and strive to buy premium brands, their inherent profitability means businesses long to create and manage. Read More
By Nicole Shapiro, Associate Director, Added Value South Africa The importance of family for marketers and brand managers is undisputed. They are our bread and butter; from the life policy that leaves a lasting legacy Read More