Eclipse fashion, beauty, home and entertainment business unit scoops new clients

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Eclipse Communications, continuously entrenching itself as one of South Africa’s fastest-growing full-service independent communication agencies is proud to announce the rapid expansion of its Fashion, Beauty, Home and Entertainment stream within the Consumer & Lifestyle Business Unit, welcoming a range of new clients to the agency’s brimming blue-chip client roster. 

While many business and economic sectors in South Africa are still recovering from the difficulties of the last two years, strategic brand and company awareness has become a pivotal focus to help companies connect with consumers and guide the growth of a bright economic future for all.   

By adapting to current trends through strategic thinking, well-informed guidance, hard work and perseverance, Eclipse Communications has welcomed several major brands under its fastest growing business unit which focuses on PR, strategy, digital and social media as well as eventing in the lifestyle and entertainment sector.  New brands in the stable now include Weylandts, UCOOK, Faithful to Nature, Ultra South Africa and Montblanc to name a few.

“It is so encouraging to see not just the consumer landscape recovering and even exceeding pre-COVID expectations, but also the industry landscape via how many retail and luxury brands are re-investing in communications. 

“We are currently working with a roster of dream clients that allow us to produce such beautiful work, including our stream’s mainstay clients – Country Road Group and Woolworths Fashion and Beauty. We look forward to growing this for the remainder of the year,” says Kate Thompson-Duwe, Group Account Director: Fashion, Beauty, Home and Entertainment stream. 

The business stream recently won a Gold PRISM Award for Witchery (Country Road Group) in the Social Media as the Primary Method of Communication category.

Eclipse Communications’ people diversity led to many successes with clients, as the collective backgrounds and experiences of the team brings a different thinking and ideation for brands.

“We are very impressed with the can-do attitude and the responsiveness of Eclipse Communications  – the team are an absolute pleasure to work with,” says Lorna Pretorius, Group Chief Marketing Office, Silvertree Brands.

Over the years, the agency has continued to expand and adapt to the ever changing industry landscape, evolving into a full-service communications agency for a diverse local and international client base across Corporate, Consumer and Lifestyle and Arts & Entertainment sectors.