Brand awareness, customers engagement, lead generation, market insights and reputation management – there is no doubt about the critical role played by social media in today’s business landscape.
For iKhokha, one of Africa’s fastest-growing fintech companies, building and maintaining a successful social media presence is key to driving brand growth, but inefficient monitoring, fragmented data, and inadequate analytics were hindering their progress.
Furthermore, manually tracking brand and product mentions, as well as industry discussions, had become a time consuming process, which along with the potential for human error, carried the risk of missing valuable opportunities for customer interaction.
iKhokha partnered with media intelligence platform, Meltwater, to streamline and optimise their social media management processes and gain the insights they need to reach their goals.
Utilising Meltwater’s social listening solution enabled iKhokha to transform its social marketing strategy, making it to be more responsive and forward-thinking. This led to an overall 10% increase in productivity, enabling the team at iKhokha to more promptly respond to customer queries, addressing issues before they could potentially escalate, and engaging with trending topics relevant to their audience.
“Meltwater has transformed our social media management by streamlining processes, enhancing engagement, and providing the insights needed to make informed decisions, ultimately leading to improved customer satisfaction and business growth,” says Raquel Quintas, Social Content Manager at iKhokha.
Improvement in brand reputation, visibility, share of voice and sentiment has enabled iKhokha to make more informed strategic decisions, optimise marketing efforts, and better align with their customers.
Measuring the impact of social media campaigns is critical to making data-driven adjustments for future campaigns.
Along with helping iKhokha better understand and engage with its customers and audiences, competitive intelligence and market research has enabled the fintech to develop strategies and actionable insights in response to market dynamics. Monitoring relevant industry conversations and trends allows iKhokha to identify new opportunities for product development, partnerships, and market expansion.
iKhokha helps SMEs to believe in better business by offering an all-in-one suite of intuitive business tools, empowering them to navigate and compete more effectively in the digital economy.
The ability to monitor brand mentions, competitor activity, industry trends, and customer sentiment has given iKhokha a competitive advantage, enabling it to differentiate itself in the rapidly evolving fintech industry.