The Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard has revealed that Jacaranda FM has emerged as the leading radio station for online audiences in Gauteng and KwaZulu-Natal for the second quarter of 2024. According to Read More
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie and chef influencers, with the aim of positively altering consumer perceptions Read More
AI has broken a new barrier of imagination on the continent of Africa this week. Immersive Fox, led by software engineer, entrepreneur and former Tech Lead at Meta, Alisa Patotskaya, has announced the launch of its Read More
Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for Read More
By Siyamthanda Yokwe, Content Director at VML South Africa Music forms part of our human identity far more than any other cultural touchpoint, according to insights from The Beat Goes On, a global research report Read More
Whether you call it football, soccer, or “The Beautiful Game,” it remains the world’s most-watched sport, with around 40% of the global population interested in it. It’s no wonder then that the 2023 African Read More
Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications; by granting them a more influential role in the initial strategic planning process, businesses can leverage their deep Read More
By Nomonde Keswa, Strategy Director at Delta Victor Bravo Marketing professionals are no strangers to change, but the pace and complexity of today’s environment presents some real challenges and may seem daunting at times. However, Read More
Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organisation (WOO) board in the role of Director for Africa. The WOO is the Read More
In a rapidly evolving marketing ecosystem, where technological advancements and changing customer expectations are the norms, Penquin, a leading brand and communication agency based in Johannesburg, is setting the pace for the future of advertising. Driven Read More