On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United Kingdom (London) and Ukraine (Kiev).
RAPT’s presence in Europe will be overseen by the agency’s Head of Strategy & Consumer insight, Genevieve van Vuuren, who is based in London.
A strategic, innovative and executional through-the-line agency specialising in concept development, digital, point-of-sale, PR, live event production and activation, RAPT was appointed by the Export and Licence division of Molson Coors Beverage Company (MCB) as the experiential, activation and concept creative agency for Miller Genuine Draft, Coors Lager and Staropromen in Europe, Africa and parts of Asia.
From inception, the agency has had a vision of being a proudly South African company that takes on the world in its own backyard.
RAPT only opened doors for business 18 months ago, and has – admittedly off a small base – more than tripled its business in that time and added 28 people to its team. Its current client base is deeply rooted in alcoholic and non-alcoholic brands with Heineken, Strongbow, Sol, Fox Cider, Coca-Cola, Jameson, Ballantine’s and Windhoek among them.
“We are really pleased with the MCB win, as it gives us a toe in the door for future work in Europe and Asia,” said RAPT Managing Director, Garreth van Vuuren.
“The agency was founded on the philosophy of being the ‘anti-agency agency’ and flipped the way client-agency relationships history work … a philosophy rooted in wanting to do cool shit with cool people.
“I’m confident South Africa has among best creative talent in the world and, with our unique business model, we hope to give the world a taste of Mzansi in their day-to-day purchasing decisions,” he said.
The Molson Coors Beverage Company, commonly known as Molson Coors, is a multinational drink and brewing company headquartered in Chicago in the United States. Molson Coors was formed in 2005 through the merger of Molson of Canada and Coors of the United States. It has over 100 brands in its stable.