South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is Read More
Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city’s high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza. After Read More
“Be confident. Be aggressive. Be your authentic self.” That’s the advice from Boomtown’s Human Resources rock star, Sinethemba Mashibini, to the interns working job experience at South Africa’s agencies in 2021. Growing up in Queenstown, Read More
Boomtown has hit the ground running in 2021 with a new client – already! – to add to the half a dozen it signed up during the Covid-19 months. The newcomer to the Boomtown stable Read More
By: Boomtown Digital Strategist, Lara-Anne Derbyshire Successful, resilient brands have a strong brand personality, human attributes that make them relatable and encompass the essence of what they stand for. They convey an emotion or perception. Read More
Hot on the heels of taking home two awards at the Pendoring advertising competition for its ‘Sam Dreams’ campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. It Read More
By: Boomtown CEO, Glen Meier In 1979, the Buggles released the hit single ‘Video killed the radio star’, a commentary on the changing world of technology. It was chosen to be the first song to Read More
Boomtown, the full-service agency headquartered Port Elizabeth and with offices in Johannesburg, is seeking university or college graduates from the marketing and advertising disciplines to join its 2021 internship programme. The programme, called ‘Bayeza’ which Read More