International Digital Marketing Partner, Incubeta, is excited to announce the appointment of Jacques van Niekerk as the new Global CEO. This marks a significant milestone in Incubeta’s journey towards amplifying its global impact and enhancing its suite Read More
Incubeta’s Wendy Case, Johan Walters, and Julien Fiévez attended the exclusive annual EMEA Google Partner Summit in Dublin late last year. They unpack Google’s vision and also share their insight on how local companies should Read More
By neglecting their feeds, CMOs are leaving hundreds of thousands of rands on the table as the most carefully constructed digital commerce strategies fail to deliver on their true potential. A large part of the Read More
While the latest Takealot Competition Commission ruling seems unlikely to affect Amazon’s long-term African expansion plans, the remedial actions could well impact growth of the local e-commerce industry. But the market shouldn’t underestimate the retail Read More
There is no doubt that great agency and client partnerships are the foundation for work that shifts the performance needle. However, when there is an in-house skills deficit it places strain on the relationship that Read More
Tapping into the skills and experience of their digital marketing partners could offer local brands a solution to the growing skills shortage facing marketing departments, especially in critical data science areas. Global digital marketing specialist, Read More
If Amazon follows previous global patterns, all indications point to the global marketplace launching in South Africa around October 2023. This doesn’t leave local brands with much time to lock down their marketplace strategies if Read More
Google has been the dominant search engine for more than two decades, so when Microsoft announced that it would be integrating its AI chatbot investment, ChatGPT, into its Bing search engine, it understandably caused some Read More
By: Niamh NicLiam, Director: Growth & Partnerships at Incubeta Scottish poet, Robert Burns, once said “There is no such uncertainty as a sure thing” and this feels particularly true as we enter 2023. After a Read More
Global Investment firm Carlyle (NASDAQ: CG) has announced that it has agreed to acquire a majority stake in Incubeta, an internationally recognized leader in digital marketing, and one of a select few globally certified Google Read More