Historically, the retargeting domain globally has observed a peak of attention and inventiveness, particularly within e-commerce. The reason? According to one study of 40 online merchants by independent web UX research institute, Baymard, the average Read More
With mobile apps being developed at the warp speed of innovation, it’s not the content they’re offering that will lead trends in 2023, but rather how they respond to users’ ever-increasing demands for convenience, efficiency, Read More
The Covid-19 pandemic forced organisations to shift their focus to digital and e-commerce environments. Those that already had a digital presence and e-commerce capabilities have had an advantage over those laggards struggling to play catch Read More
Gaming is commanding a growing share of consumer attention with little indication that this trend will be abating any time soon. Mobile games generated revenue of more than US$93bn globally in 2021, accounting for 52% Read More
Sharing has always been a part of our intrinsic makeup, from painting pictures of hunting exploits on cave walls millennia ago for lone explorers to find, to sharing content with the world in an instant Read More
SHAREit, the peer-to-peer file sharing, content streaming and gaming platform, is hosting its first ever App Growth and Marketing Insights Summit in Johannesburg and Cape Town during the first week of August 2022. The invite-only Read More
AppsFlyer’s Performance Index 14 reveals how SHAREit is driving non-gaming global in-app purchases in Africa. The digital content sharing and streaming app SHAREit has hit another growth milestone by being ranked the No.4 media source Read More