TymeBank joins hands with customers to reward Banyana Banyana’s exceptional performance

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In celebration of Banyana Banyana’s excellent performance at the FIFA Women’s World Cup 2023, TymeBank, one of the world’s fastest-growing digital banks, is pledging a portion of each customer transaction processed (R1million for every 10 million transactions) during Women’s Month towards the national team’s FIFA Women’s World Cup bonuses.  

TymeBank customers can support this worthy initiative at no cost to themselves by simply transacting on their TymeBank account. At the end of August 2023, the bank will hand over the proceeds from this initiative to the team, equally distributed among the team members and technical staff. 

“Our National Women’s Football team’s talent, passion and determination to succeed against the odds resonates with us as a challenger bank. We applaud them for their outstanding performance at this year’s tournament – in the hearts and minds of millions of South Africans, they are truly winners who have made us all proud. This is an opportunity for the bank to join forces with customers in acknowledging this phenomenal team, who we believe deserve to be fairly compensated,” says Cheslyn Jacobs, TymeBank’s Chief Commercial Officer.

Historically female footballers have been paid far less than their male counterparts, not only in South Africa but across the world. Many players are therefore forced to balance a full-time job with their football career. Despite such challenges, the Banyana players have performed so well at the highest level of the sport. TymeBank fully supports the valid demand for the team to get equal pay for equal work.

Reflecting the team spirit showcased by the squad, EVOLV Outdoor stepped forward and donated free billboard space to TymeBank in order to help spread the message of this initiative to our customers. 

On why his company chose to support this initiative, EVOLV Outdoor’s Managing Director, Chris Masters says: “Evolv Outdoor’s positioning statement is ‘Changing The Way You View Out-Of-Home’ for a reason. We celebrate the game changers! We celebrate those willing to push the boundaries and evolve the playing field as we know it. When we heard about this initiative, we saw an immediate synergy. TymeBank & Banyana Banyana are both leading examples of game changers. Banyana Banyana is changing the way we view women’s sports in this country and we couldn’t be more proud to back our partner on this campaign.”