For years, marketing leaders have had to make big budget decisions using backward-looking, static models. Now, in a fragmented media environment, and with growing pressure to prove financial impact, those tools no longer pass muster. Read More
Ululations, tears of joy and standing ovations: over 560 learners across nine KZN Zululand schools were being celebrated for academic excellence and their positive contribution as Nyala’s Pride with Purpose campaign wraps up a programme Read More
Lloyd Madurai, Founder and Managing Director of HOT 102.7FM, has been reappointed to the prestigious Grand Jury of the New York Festivals Radio Awards, one of the world’s most influential judging panels in audio storytelling. Read More
The internet is no longer something South Africans switch on and off, it’s the infrastructure of daily life – the way people bank, shop, communicate, form opinions and unwind. Data from consumer insights agency KLA Read More
Multi-award-winning commercial radio station HOT 102.7FM now reaches an estimated 710,000 regular listeners, strengthening its commercial footprint in Gauteng, according to the latest BrandMapp research. The research, conducted by leading consumer insights study BrandMapp, and Read More
Publicis Groupe Africa Chief Creative Officer Pete Little has been appointed Vice Chairperson of the Creative Circle, the non-profit industry body that champions creative excellence in South Africa. The Creative Circle exists to maintain the Read More
In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, one of South Africa’s leading brand and communication agencies, is calling on marketers to embrace purposeful risk-taking as Read More
For any South African retailer with an e-commerce element, the accreditation level of your digital agency is paramount. And should be verified. TDMC (The Digital Media Collective) has attained both Shopify Plus Partner status and Read More
By Bonita Christie, Business Unit Director, Publicis Commerce Experiential By February, South Africans are no longer easing into the year. The first salary has landed, routines are taking shape, schools are in full swing and consumers Read More
By Gillian Rightford, Executive Director, Association for Communication and Advertising (ACA) Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital Read More