Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend Read More
HaveYouHeard’s observational insights team has launched Snacks, a weekly delivery of news, inspiration, great work and WTF moments from the global zeitgeist. Presented in an easily digestible format, snacks keeps readers up-to-date with the events Read More
The past two years have been challenging for the aviation industry. The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year when compared to 2019 figures. And Read More
Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are Read More
In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation for a new era in Read More
AppsFlyer’s Performance Index 14 reveals how SHAREit is driving non-gaming global in-app purchases in Africa. The digital content sharing and streaming app SHAREit has hit another growth milestone by being ranked the No.4 media source Read More
TCL has a lot to celebrate! According to OMDIA’s Global TV Design and Features Tracker report, TCL has been named the number one bestselling Android Smart TV brand in the world. In addition, and for Read More
South African sponsorship, marketing and events business Chaos Theory has become a local licensee for international film distribution business Filmbankmedia (FBM). The deal allows Chaos Theory to manage and distribute the film licenses of a Read More
Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted Read More
The Association for Communication and Advertising (ACA) has opened the call for entries for the 2022 Effie Awards South Africa. The second edition of the globally recognised Effie Awards for effectiveness in marketing communications is Read More