R.E.S.P.E.C.T
Ofentse Ikaneng, Media Strategist at The MediaShop talks passion, purpose and choice in branding. My first industry CV read as follows: I remember being asked multiple times what this means and what it has to Read More
Category: Marketing & Advertising Spread
The BRC to commission a more comprehensive TAMS audit
There have been rapid changes in the recent video viewing landscape exacerbated by the Covid-19 outbreak and the resultant accelerated changes in access to alternate video services and data. In this context, it is more Read More
Boomtown’s new campaign for Maxeco celebrates 30 years – 10-million pairs – of iconic safety footwear
South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is Read More
RAPT Creative wins business in Europe, opens offices in the UK and Ukraine
On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United Kingdom (London) and Ukraine (Kiev). RAPT’s presence in Europe will be Read More
For the love of convenience
By: Megan Walker, Senior Media Strategist at The MediaShop Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After Read More
The MRF releases MAPS Wave 1 data
The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed Read More
FoxP2 brings experienced strategy, management brain into the fold
FoxP2 has brought Sello Leshope, an industry veteran with many years of strategy development and business management experience as well as Loerie and Apex Awards wins to his name for both copywriting and strategy, into Read More
Eskort rolls out an out-of-home campaign to start conversations with Mzansi
Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning Read More
Just how ‘nano’ is the Nano Influencer’s impact?
By: Colin Ramparsadh Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers in a campaign is an Read More
Eskort’s digital campaigns smash expectations
Ninety-three million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital Read More