South Africa’s meagre clutch of awards at the 2024 Cannes Festival of Creativity — a platform where our agencies have previously had a good showing — was a wake-up call for the creative industry: the Read More
VML South Africa won two gold awards and a bronze award at the TikTok Ad Awards. The agency won: Vodacom hearing challenge aimed to raise awareness about hearing loss in South Africa’s youth by turning Read More
The brilliant minds of Alan Hayward and Garreth van Niekerk will catapult Decorex Africa, the continent’s most significant design and decor show, to even greater prominence in 2025. Sharing a vision for showcasing the continent’s Read More
Hybrid work isn’t just a trend; it’s here to stay. For advertising agencies, this reality brings both challenges and opportunities. And finding this right balance between collaboration in the office and productivity at home requires Read More
Machine, part of the Publicis Groupe, delivered an exceptional performance at last night’s Pendoring Awards, an event celebrating the originality of South African indigenous language creative content and local talent. This year, Machine entered four Read More
With scammers getting more sophisticated and defrauding South Africans of millions each year, Standard Bank is using an age-old technique to teach people to be vigilant: fairytales. One day in a country called Mzansi there Read More
The ACA Producers Committee plays a pivotal role in the evolution of production within the South African advertising landscape. Made up of senior producers from across its member agencies, the committee serves as a vital Read More
Simply Black Malawi, a specialist African media strategy and creative agency based in Lilongwe, served as the lead sponsor of the Institute of Marketing Management (IMM) Conference held from October 31 to November 2 in Read More
Generative AI has entered the spotlight as one of the most exciting technological developments. But two questions arise. Firstly, when companies, like AWS and Synthesis Software Technologies, have been using it for years then why Read More
By Nolwazi Radebe, brand strategist at Silverbullet ‘Brand purpose’ has been on everyone’s lips. The challenge of starting with our ‘why’ has turned into an industry buzzword, often equated with a lofty goal of saving Read More