By Matongo Matamwandi, the President of African Marketing Confederation When Morocco reached the semi-finals of the 2022 World Cup, millions of people with no connection to the 1,200-year-old kingdom followed the story. It was the Read More
As the African marketing sector prepares for the 5th Annual AMC Conference in Zambia this September, the African Marketing Confederation (AMC) is highlighting the continent’s growing global influence through its foundational role in the World Read More
As 2025 draws to a close, marketing, and creative industries are at a pivotal moment. This was a year of recalibration: Tighter budgets, deeper debates about value, and a renewed focus on long-term brand health. Read More
Le Club Marketing Avis+, the pan-regional marketing community developed by PVRM (Plus Value Research and Marketing), has formally joined the African Marketing Confederation (AMC) as its first Associate Member. The accession agreement was signed in Read More
Black Friday has grown into more than a one‐day sales event in Africa. What began as a retail import from the West now plays a critical role in the continent’s commercial calendar. For the African Read More
The African Marketing Confederation (AMC), the continent’s largest network of marketing professionals, is launching a dedicated Tourism Chapter. The initiative is designed to strengthen Africa’s tourism sector by enhancing marketing skills, fostering collaboration, and improving Read More
The African Marketing Confederation (AMC) has announced the launch of the Certified Professional Marketer (Africa) designation, or CPM(A), a professional programme aimed at equipping marketers with the skills required to address the specific demands of Read More
Nominations for sought-after awards to be bestowed on top marketers will be closing soon and companies and colleagues are encouraged to put their brightest talent forward so that Africa’s top talent can be honoured at Read More
Between 20 and 22 August 2025, the African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will be hosting their annual conferences in the tranquil setting of Ghana’s Labadi Beach Hotel. The events Read More
By Helen McIntee, President and Co-founder of African Marketing Confederation With rapid advancements in technology, African marketers are now presented with an unprecedented opportunity to leverage data analytics, artificial intelligence (AI) and customer data platforms. Read More