For the longest time governments, businesses and brands muddled through the ages, data-poor and insight-poor. And those who did manage to find answers had to spend an absolute fortune on sending fleets of field-workers into Read More
Each year, since 2013, BrandMapp has tapped into South Africa’s mid-to-top income earners to gauge who they are, how they feel, what they do and what kind of consumer choices they are making. With its Read More
While the pandemic years have accelerated online shopping and the current tough economic conditions have locked down consumer wallets, South African malls continue to thrive. Covering hundreds of thousands of square metres and costing billions Read More
There is, of course, nothing new about making some extra money on the side. Whether you’re saving for a dream holiday or just trying to keep the wolf from the door during a tough time, Read More
BrandMapp – 2022 shows how work is changing for mid-income SA – September 2022 Before the pandemic disruption, the sun was already setting on the era of office drones and cubicle dwellers. The sudden mass Read More
With an ever-growing youth population, the demand for tertiary education in South Africa is exceptionally high, and always escalating. Our public institutions have been over-subscribed for many years, and while private tertiary institutions are mushrooming, Read More
Two years into a global pandemic that targets people with vulnerable health and ‘co-morbidities’, there has arguably never been a greater emphasis on the value of a healthy lifestyle. However, lockdowns, social distancing and other Read More