Effie South Africa, in partnership with Ipsos, has released the 2025 Trends Report, offering a focused view of what the 2025 winning cases reveal about driving marketing effectiveness in South Africa. The report was presented Read More
Effie South Africa has announced the introduction of two new local recognitions for the 2026 season, Agency of the Year and Marketer of the Year. The rankings will be revealed at the Effie Awards South Read More
Effie South Africa has issued the call for entries for the 2026 Effie Awards South Africa, inviting agency and client partner teams to put forward the work that has delivered measurable impact in the market. Read More
Effie Awards South Africa has announced the senior panel of industry leaders who will serve on the 2025 Grand Jury. Tasked with awarding the programme’s highest honour, the coveted Grand Effie, this respected group of Read More
Following the success of the 2023 Effie South Africa Trends Report, Effie South Africa, in partnership with Ipsos, is set to release the 2024 Effie South Africa Ipsos Trends and Insights Report on Thursday, 27 Read More
Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for Read More
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns Read More
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year’s programme and are calling on South African agencies, clients, media partners and start-ups to submit Read More
Effie Awards South Africa proudly announces its partnership with Ipsos, a global leader in research and creative effectiveness, to launch the inaugural Effie South Africa Trends Research Report. This collaboration represents a significant milestone in Read More
The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the relationship between technology and its role in achieving marketing effectiveness. Expanding Read More