By: Jaco Lintvelt, MD Incubeta SA Humans are driven more by emotion than logic and 95% of our buying decisions are made subconsciously. By adding behavioural economics to the power of advanced mix marketing modelling Read More
By Jaco Lintvelt, Managing Director, Incubeta SA The biggest operational challenge facing today’s marketing leaders isn’t creativity or strategy — it’s organisational fragmentation. In so many businesses, the traditional walls between creative, media, and tech Read More
By Zaida Kamish, Digital Project Manager at Incubeta SA The prevailing economy has seen a seismic shift in consumer behaviour and retailers hoping to cash in on the rapidly approaching shopping holidays will need to Read More