By Len Lubbe, CEO at LoyaltyPlus South Africa is no longer an emerging loyalty market. It is a mature one. The 2025/6 Truth & BrandMapp Loyalty Whitepaper found that 85% of economically active South Africans Read More
By Len Lubbe, CEO at LoyaltyPlus Most loyalty programmes are built once and then applied across the board. While this may seem logical from an efficiency perspective, what works in aviation does not carry into Read More
By Len Lubbe, CEO at LoyaltyPlus Customer acquisition is expensive. It is therefore in retention where a company’s margin lives. Most brands are structured to win the first transaction. Marketing teams optimise campaigns, promotions drive Read More
By Len Lubbe, CEO at LoyaltyPlus Small retailers are constantly told they need more reach, exposure, visibility, and partners. What is not always said out loud is what they often give up in return. When Read More
LoyaltyPlus is pleased to announce a new strategic partnership with LAO Airlines, under which LoyaltyPlus will support the airline’s loyalty and customer engagement strategy. Following a competitive selection process, LAO Airlines selected LoyaltyPlus for its Read More
By Len Lubbe, CEO at LoyaltyPlus Loyalty is evolving—from a one-brand relationship to a connected experience that reflects real life. South African consumers are increasingly expecting rewards that follow them across various retail, fuel, dining, Read More
By Len Lubbe, CEO and Founder of LoyaltyPlus Customer engagement is the foundation on which any successful loyalty programme is built. As businesses compete for people’s attention, gamification is quickly becoming a more creative and Read More
LoyaltyPlus, a leader in customer loyalty solutions, and Sabre, a premier technology provider for the travel industry, today announced the formation of a partnership aimed at enhancing loyalty experiences for airlines and their passengers. This Read More
By Len Lubbe CEO at LoyaltyPlus Even though loyalty programmes have become increasingly popular, research shows that loyalty fraud now accounts for 31% of all fraud attempts against online merchants globally. Given how companies collect Read More
Frik van der Westhuizen founding member of LoyaltyPlus In recent years, South African companies have turned to loyalty programmes as a more innovative way of retaining customers. But as with any investment, it is important Read More