By Tafadzwa Muzuwa is the Strategy Director at Machine For the last decade, ‘data‑driven decision making’ has been treated as the gold standard for growth. Measure everything. Optimise relentlessly. Follow the numbers. And yet, despite Read More
The Institute for Internal Communication Africa (IFICA) has announced that its Founding President, Adesh Chetram, has chosen to step down in his operational capacity and will join IFICA’s Advisory Board. Demonstrating continuity of leadership and Read More
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple wins across Film, Radio, OOH and Craft categories for Spotify’s ‘Khuphuka Nathi’ campaign. With nine conversions from our shortlisted entries, Read More
At this year’s Loeries Creative Week, Machine is bringing one big question to the stage: What’s Your Obsession? On Wednesday, 8 October 2025, from 12:30 to 13:30, Machine will host a masterclass that explores how obsession with ideas, people, Read More
Machine, a leading creative agency within Publicis Groupe Africa, is proud to announce the appointment of Lesego Kotane as its new national Managing Director. Lesego is a seasoned leader in the creative industry, with a career that spans Read More
Machine, a creative solutions agency, has earned eight finalist spots at the 2025 IAB Bookmark Awards, demonstrating the breadth and depth of its creative and strategic capabilities. With work shortlisted across a wide range of Read More
Machine, a creative solutions agency, has clinched Best Internal Email at the 2025 You Mailed It Email Marketing Awards for its Earth Hour email campaign. This marks the second consecutive year the agency has taken home the accolade – cementing its Read More
Publicis Groupe Africa: Machine’s Chief Content Officer, Sarah Browning-de Villiers, has been appointed to the Advisory Board of the Institute for Internal Communication Africa (IFICA). With over a decade of experience in communications, Sarah is Read More
Machine, part of the Publicis Groupe, delivered an exceptional performance at last night’s Pendoring Awards, an event celebrating the originality of South African indigenous language creative content and local talent. This year, Machine entered four Read More
Machine’s internal comms specialists and their partner, Sanlam, share their lessons learnt. According to McKinsey, productivity increases by 20-25% when employees feel connected within an organisation. In fact, most of the key drivers of growth Read More