ChatGPT ads went live for South African users this week. TDMC (The Digital Media Collective) Media Director Caleb Shepard looks at what this means for local brands and warns that most will waste their first Read More
Global ad spend forecasts from WARC’s Future of Media 2026 Report, the collapse of South Africa’s traditional pay-TV model, and the rise of AI-powered search should act as stark wake-up calls for marketers, warns award-winning Read More
Three years ago, media buying in South Africa looked markedly different to today, even at agencies that considered themselves performance driven. Attribution was messy, audience segments were broad, and the gap between what platforms promised Read More
Last night, team The Digital Media Collective (TDMC) took Gold at one of South Africa’s most prestigious digital media awards, The Smarties. TDMC was awarded the accolade in the E-Commerce Marketing: Integrated E-Commerce Innovation Category Read More
Black Friday is an international sales beast that is gaining marked traction in the South African retail landscape. Savvy online buyers and sellers alike have got plenty to gain around this sales period – and Read More