The digital media landscape changes daily and in the last twelve months advances have rocketed. Here the team from The Digital Media Collective (TDMC) share some of their insights and predictions in the e-commerce space Read More
User generated content (UGC) has enormous marketing potential for your brand – here’s how to lean into this resource as an effective amplifier on social media and why it should be an important part of Read More
If you have an e-commerce business, Black Friday may well be one of your most important trading days. Here’s why it’s essential to get your house in order now – plus why it’s not always Read More
Caleb Shepard might be just 25 years old, but his list of accomplishments reads more like someone two decades his senior. The born and raised Durbanite is one of two media directors at The Digital Read More
The e-commerce playing field moves at a breakneck speed and for businesses with an online shopping division or one that is completely online, keeping up with the ever-changing algorithms and platform developments is a fulltime Read More
There’s a reason why agencies don’t want to give clients access to their ad accounts – and it’s got nothing to do with compromising data and everything to do with money, says Cheryl Ingram, the Managing Read More
Here are six expert insights: Influencer marketing continues to grow as more and more brands turn to influencers – big and small – to help them win over new customers and retain existing ones. Nicola Read More
Influencer marketing is not new, but the role that influencers – large and small – can play for brands has shifted since the onset of the pandemic. Brand strategist Nicola Ashe, Director and Partner at Read More
Recent top three finalist in the Santam Women of the Future Awards, Cheryl Ingram, is the managing director and co-founder of one of South Africa’s most successful e-commerce agencies, The Digital Media Collective (TDMC). TDMC Read More