With the football World Cup in full swing, The MediaShop Johannesburg’s Managing Director Dashni Vilakazi takes a look at the real and perceived benefits of advertising in major sporting events. No matter how a brand Read More
As the last few weeks of 2022 wind down, or up, depending on your industry, it’s time to look to the trends of next year. The team from The MediaShop has identified a few key Read More
One of South Africa’s biggest media agency’s The MediaShop, has looked within its ranks to build up its mid to senior management teams. With three recent Business Unit Manager promotions, the agency is securing its Read More
Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort Read More
Jedd Cokayne, Business Unit Director at The MediaShop wonders if we are unnecessarily overcomplicating our lives in the media and marketing industries. Much to my delight the URC (United Rugby Championships) has started up again with Read More
By: Dashni Vilakazi, The MediaShop There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Read More
Megan Walker, Media Strategist at The MediaShop According to Tom Cotterill for Mail Online, the Queen’s funeral was expected to be the most-watched TV event in history with four billion global viewers anticipated – more Read More
By: Kgavgelo Masenya, Strategist at The MediaShop It goes without saying that the past two years have been tough for sports fans following the persistence of the pandemic, and the strains of the economic, societal, Read More
By: Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory… this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, whether the user just had Read More
Marketers and brand managers do love to stay on trend when it comes to the latest advertising developments, but sometimes to the detriment of their own brands. The MediaShop’s Dashni Vilakazi, Managing Director of the Read More