The first generation to grow up with social media has conflicting feelings about it. Sharine Mokgoko, Digital Copywriter at VML South Africa, creates a relatable pros-and-cons list that captures the dichotomy. I love social media. Read More
By Terrie Molepo, Senior Social Media Manager at VML South Africa and former co-chair of WPP Unite SA In 2026 it has become imperative for the workplace to be inclusive. And to have workplaces be Read More
VML South Africa has promoted Nhlanhla Ngcobo and Theo Ferreira into new positions as Group Executive Creative Directors, as the agency builds on its creative momentum with progressive thinking and an obsession with craft. The Read More
VML South Africa has bolstered its creative leadership team with two internal promotions. Fumani Khumalo and Zinhle Mbatha are stepping into creative leadership roles at VML South Africa after being promoted to Creative Director positions. Read More
Not so long ago, this question would have sounded provocative. Today, it feels practical. Matthew Arnold, Head of Innovation at VML South Africa, unpacks the shifting relationship between agencies and brands in 2026. AI-powered tools Read More
South African brands have a problem: consumers are spending more time in games, on TikTok, with influencers, on WhatsApp and in immersive digital experiences than they are watching traditional media. But most creative agencies can’t Read More
By Rialene Nel, Junior Art Director at VML South Africa If you’re a student or recent grad eyeing a creative career in advertising, you’ve probably heard advice along the lines of: “Just get your foot in Read More
VML South Africa has named Ryan Campher as SA Data Lead – a move that reflects the agency’s focus on turning intelligence into impact. Campher brings deep technical expertise and a practical approach to making Read More
VML South Africa had plenty to celebrate last Thursday after taking home an impressive 17 awards at the Smarties Awards 2025 – including 6 Gold awards, 5 Silver awards and 6 Bronze awards – and Read More
VML South Africa has welcomed a new innovative force to its creative leadership team. Storyteller, creative leader, and self-confessed word nerd Melusi Tshabalala has joined the team as Executive Creative Director. Master of the trade Read More