South African brands have a problem: consumers are spending more time in games, on TikTok, with influencers, on WhatsApp and in immersive digital experiences than they are watching traditional media. But most creative agencies can’t Read More
By Rialene Nel, Junior Art Director at VML South Africa If you’re a student or recent grad eyeing a creative career in advertising, you’ve probably heard advice along the lines of: “Just get your foot in Read More
VML South Africa has named Ryan Campher as SA Data Lead – a move that reflects the agency’s focus on turning intelligence into impact. Campher brings deep technical expertise and a practical approach to making Read More
VML South Africa had plenty to celebrate last Thursday after taking home an impressive 17 awards at the Smarties Awards 2025 – including 6 Gold awards, 5 Silver awards and 6 Bronze awards – and Read More
VML South Africa has welcomed a new innovative force to its creative leadership team. Storyteller, creative leader, and self-confessed word nerd Melusi Tshabalala has joined the team as Executive Creative Director. Master of the trade Read More
By Rishkah Adams, Senior Analyst, VML South Africa Sometime in the past two decades, the phrase ‘look it up’ was replaced in the global lexicon with the term ‘Google’ – a word that had not Read More
By Sandra McDiarmid, Customer Experience Director at VML South Africa For digital marketers, exceptional customer experience (CX) is no longer a luxury, but a necessity. In today’s hyper-connected world, consumers want seamless, personalised interactions across Read More
Frustrated with AI image generator tools that have a Western and American bias in their training and struggle to produce authentic images of South African people, creative agency VML South Africa has developed its own Read More
VML South Africa has announced the strategic shift of its two boutique agencies, The Hardy Boys and Grey South Africa. The newly formed brand will be known as The Hardy Boys South Africa, uniting the Read More
By Siyamthanda Yokwe, Content Director at VML South Africa Music forms part of our human identity far more than any other cultural touchpoint, according to insights from The Beat Goes On, a global research report Read More