Agency scales up career acceleration programme

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Following the success of their January 2023 in-take of interns, international performance marketing agency, R17 Ventures has now launched the recruitment drive for the second in-take in their career acceleration programme – the R17 Academy, with ambitious goals of 3x’ing their first in-take. The R17 Academy is a 5-month paid internship programme in Cape Town that offers young South Africans the invaluable opportunity to gain all the tools and know-how to make it in the online advertising industry through theory and practical exposure, with the ultimate goal of employment as full-time performance marketers at R17 Ventures.

The first in-take started with 12 interns in January 2023 – and following its success, the second in-take will see 40 interns starting in July 2023.

Speaking about the R17 Academy, Raphael Rohner, CEO of R17 Ventures said, “Upskilling and development is a pillar of R17 and as an employer in South Africa, we view it as part of our responsibility to help solve youth unemployment and create opportunities for economic growth.”

The R17 Academy offers competitive packages with milestone salary increments to graduate apprentices with the end-goal of them joining the agency’s full-time staff, where they will be able to enjoy all company benefits.

While January marked the official start of the R17 Academy, the agency ran a smaller scale beta version last year, which offered key insights and learnings that were used in the creation of the current academy.

Academy lead, Chanté Brand, who is a seasoned performance marketer in her own right, worked in conjunction with other leads at the agency to create a strong curriculum that will help guide, mentor and grow academy members into fully fledged performance marketers. 

Speaking on the skills that academy members will gain, Brand said, “By the end of the 5-month programme, our academy members will be well versed in search engine advertising, paid social and email marketing – with the ability to strategize, build campaigns across the marketing funnel, optimise and report.”

When talking about who the ideal candidate is, Brand went on to say, “Any young South African, graduate or non-graduate, that is excited about the world of digital marketing, is passionate about achieving growth both personally and for clients, and has a desire to learn and be mentored.”

R17 Ventures has already seen some strong results from its academy, with one of the first academy members being promoted to team lead within a year, while 6 of the 12 academy members from the January 2023 in-take have landed full-time positions within 2 months.

Founded in Switzerland in 2020, R17 Ventures, boasts offices across the DACH region, as well as in South Africa, with its head office in Zurich and operations offices in Berlin and Cape Town – the latter being its largest office and core operations hub.

Applications for the R17 Academy July 2023 intake close on 31 May 2023. For more information, or to apply visit