While Mother’s Day is just one day in the year, the daily work of motherhood never stops. For millions of South African moms, every day is a balancing act: providing meals, managing homes, nurturing and taking care of their children and making ends meet. These are the quiet acts of love and strength that hold families together. With all of this in mind, Super Sun is choosing to honour what “being a mother” means – not just with words, but with meaningful recognition and reward for these quiet heroines powering our communities.
Launched this month at select Spar and Pick n Pay stores and running through to the end of June, the Super Sun Super Together Holiday Campaign celebrates and supports mothers in the cornerstone communities of Northern Gauteng, Limpopo and Mpumalanga. “Very simply, ‘moms’ were the inspiration behind the campaign,” shares Phumzile Nhlapo, Premier Senior Brand Manager: Maize, Breakfast and Pasta.
Knowing that moms deserve more than a single day of appreciation, the campaign enables them to use their daily, weekly or monthly shop at their favourite retailers to potentially treat themselves and their families. Each one of their Super Sun staples now gives them a chance to win a well-deserved holiday or a daily financial boost: both things that can make all the difference.
Shoppers who purchase Super Sun products – from maize and braaipap to instant porridge – earn entries into a prize draw, with more entries awarded for larger pack sizes. The prizes speak directly to the everyday needs of mothers. Cash rewards of R1 000 awarded each day will offer immediate financial relief for home responsibilities, while the grand prize promises a true break: R15 000 in shopping vouchers and a five-night stay at Sun City’s Soho Hotel with R20 000 in spending money – all curated with mom in mind.
“The campaign recognises that moms are doing the hard work every day,” says Nhlapo. “They raise us to be the best we can be and build our futures. This campaign is our way of saying: we see you and appreciate you.”
She adds that this speaks to Super Sun’s broader commitment to the wellbeing of South African families – starting at the centre of the home; with moms. “Super Sun’s products are all developed in alignment with our Better-For-You focus; providing affordable nutrition that supports holistic daily vitality.”
With winter settling in and the school holidays approaching, the Super Sun Super Together campaign reminds us that care isn’t seasonal. It’s daily. “Each day is an opportunity to honour the people who care about us the most,” says Nhlapo. “We’re excited to extend the Mother’s Day spirit well beyond May, giving moms and their families a chance to celebrate with us through the competition. Keep watching our social pages and website to find out more.”