The Association for Communication and Advertising (ACA) has opened the call for entries for the 2022 Effie Awards South Africa. The second edition of the globally recognised Effie Awards for effectiveness in marketing communications is expected to expand substantially on the success of the inaugural programme held in 2021.
South African agencies, clients, media partners and start-ups are invited to submit their entries via the Effie Awards South Africa website. Acceptance of entries via the portal will close at 12:00 on Wednesday 15 June 2022.
This year, campaigns can be entered into over 70 categories across 2 category groups. Campaign eligibility dates for the Sustained Success Category are 1 February 2019 – 31 January 2022 [36 months] and 1 February 2021 – 31 January 2022 [12 months] for all other categories. Full details on how to enter, including details on the categories and entry requirements can be found on the ‘how to enter’ tab at www.effieawards.co.za. It is recommended that entrants download and familiarise themselves with all the entry documents, categories and requirements prior to initiating the online entry process.
“The importance for clients and marketers of measuring the effectiveness and success of marketing and communications campaigns can never be over emphasised. Neither can the recognition attained by finalists and winners of and Effie, considered globally to be the most respected marketing effectiveness award. The first edition of the Effie Awards programme in South Africa underscored the importance our industry and profession place on the critical business metric of effectiveness in marketing and we’re looking forward to an even bigger and better programme this year,” says Mathe Okaba, CEO Association for Communication and Advertising.
Entry Deadlines and key dates for the 2022 Effie Awards South Africa are as follows:
Early Bird: Wednesday 18 May, 2022 at 12h00
On-time: Wednesday 01 June, 2022 at 12h00
Last Minute: Wednesday 15 June, 2022 at 12h00
Round one of judging will take place over two days from Wednesday 10th August to Thursday 11th August and the final round on Wednesday 24th and Thursday 25th August. The Grand Effie judging session is scheduled to take place on Thursday 29th September.
This year the most effective campaigns entered into the 2022 programme will be announced at the very first Effie Awards Finalists Party on the 15th September. Effie Awards South Africa winners will be announced at the Effie Gala to be held in Johannesburg on the 27th October.
“Results are what matter to clients in terms of business success, and to agencies too, in terms of evidencing their ability to deliver not only against stated business objectives, but to do so effectively and with quantifiable results. As we announce the call for entries and invite agencies and marketers to enter the 2022 Effie Awards, we look forward to celebrating the marketing effectiveness achievements and results of campaigns over the past year,” concludes Okaba.