FAME Week Africa took top honours at the prestigious 2025 AAXO (Association of African Exhibition Organisers) Awards, winning Best Overall Exhibition—one of the industry’s highest accolades, reserved for the continent’s most outstanding and high-impact exhibition platform. The event also secured Best Exhibition Under 6 000m², underscoring its exceptional execution, industry relevance, and growing influence.
Organised by RX Africa, a leading force in exhibitions and industry platforms across the continent, FAME Week Africa reflects the organisation’s commitment to building market-leading events that drive real business outcomes, innovation, and industry growth.
In just a few short years, FAME Week Africa has redefined what an exhibition can be evolving into Africa’s leading creative economy marketplace, where content, culture, and commerce collide at scale. The award recognises excellence not only in execution, but in innovation, industry impact, audience engagement, and commercial success.
Bringing together the full value chain of the creative industries, film, television, music, fashion, and the creator economy, FAME Week Africa has become the definitive meeting point for African talent and global opportunity. From high-value deal-making and co-production partnerships to sold-out sessions, headline speakers, and city-wide cultural moments, the platform delivers both business and buzz in equal measure.
Setting a new standard for African exhibitions
The win reflects a platform that is not only growing, but leading—driving measurable outcomes across the board. With thousands of meetings facilitated, near-total engagement across its networking platform, and standout satisfaction scores from exhibitors, buyers, and creators alike, FAME Week Africa continues to set a new benchmark for what a modern, African-led exhibition should look like.
“Winning Best Overall Exhibition is a proud moment for the entire team. FAME Week Africa was built to be bold, disruptive, and unapologetically African—and this recognition validates the impact we’re making across the continent and globally. What sets us apart is not just the scale of the event, but the quality of connections, the strength of the content, and the energy of the industries we bring together,” says Martin Hiller, Portfolio Director of FAME Week Africa.
He adds, “This award belongs to our partners, exhibitors, speakers, and the creative community who continue to show up, collaborate, and push boundaries. We’re building a platform that doesn’t just reflect the future of the creative economy—it actively shapes it.”
Looking ahead
With continued growth across its core shows, MIP Africa, Muziki Africa, African Fashion Forum, and FAME Shorts Film Festival, FAME Week Africa is set to expand its influence even further, driving innovation, inclusion, and global opportunity for African creatives.
The 2026 edition of FAME Week Africa takes place from 28 October to 1 November 2026 in Cape Town.