Following the crowning of TikTok’s Sub-Saharan African #TopCreator2022, the ‘trusted entertainment platform’ has launched a digital-out-of-home (DOOH) campaign with billboards in Johannesburg and Nairobi to celebrate its most lauded creators and their efforts to tell the African story.
Johannesburg (Braamfontein) and Nairobi (Westgate Mall, The Hub and Moi Avenue) are the first cities to pilot the digital billboards, conceptualised to inspire creativity and bring joy to the creators behind the content and the audiences in local communities that viewed it.
The billboards feature short clips of the #TopCreator2022 finalists, such as Melissa, popularly known as @pilot_onthegram, a commercial pilot and, most recently, walked away with the TikTok Top Creator Southern Africa 2022 accolade. The young trailblazer’s captivating content features snapshots from stunning exotic locations, and behind-the-scenes peeks into the life of a pilot. Joining her is burgeoning actress and MC Lindokuhle Khoza (@.lindokuhle_khoza), who took home the Southern Africa Runner-Up award courtesy of her relatable and humorous takes on navigating life as a young South African woman.
Boniswa Sidwaba, TikTok’s Head of Content Programming Sub-Saharan Africa (SSA) commented: “Our goal for this campaign was to leverage the reach of DOOH as a medium to provide a platform for our creators to share their stories. The strategically-placed digital billboards featuring Top Creators across SSA serve as a beacon of inspiration for the local communities and amplify the joy these creators have been unlocking within TikTok for 2022. “Digital signage and other DOOH advertising offer interesting and unique opportunities while sharing similarities with TikTok’s renowned short-form content that has driven its popularity throughout Sub-Saharan Africa and the globe.”