Introducing the coating industry’s first-ever Business-to-Business e-commerce platform that streamlines trade retail

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Plascon is proud to introduce the newly launched Plascon Store, an e-commerce platform tailor-made for retailers and contractors. In 2020, the leading coatings brand debuted its new visual identity and a plethora of advanced products. Continuing the path of reinvention, Plascon is the first in its sector to provide a Business-to-Business digitally optimised platform.

Plascon’s retailers comprise leading hardware and home improvement stores such as Mica, Builders Warehouse, Buco, and Makro, who then on-sell the brand to their own customers. They form a significant part of Plascon’s success as they stock its coatings, extending the brand’s distribution line and allowing wider accessibility of its products.

The Plascon Store was conceptualised and developed because Plascon wanted to improve existing communications with its existing retailers, as well as provide a digital-forward response to business dealings that was optimised for both the time of social distancing, and the future of commerce.

“The process of consulting and ordering can become quite laborious when exchanging documents and awaiting feedback from customer care agents. Lockdown regulations and the ongoing threat of further waves of COVID-19 means face-to-face meetings are no longer a viable option either,” comments Plascon’s head of marketing, Suvasin Moodley.

The world is becoming more digitally inclined by the day, and Plascon saw the value in this virtual shift, aiming to streamline communications where possible. Committed to providing the utmost quality to its stakeholders, the brand sees this digital extension as a means to save time, cut down on unnecessary back-and-forth, and create automation.

With a simple-to-navigate user experience, the online platform allows them to sign in, search for their desired products, calculate costs, upload files, and make orders. Product categories include Decorative, Industrial, Automotive, Colourants, Exclusive Brands, and Tint Products. Retailers are also able to search by SKU code to ensure accuracy. The new functionality is designed to fast-track supply and demand.

The platform is firmly embedded in Plascon’s renewed approach to doing business now, which embraces improvement and innovation. Indeed, the brand has spent over a century – more than 133 years, in fact – helping customers to keep up with changing times, signifying its clear commitment to constantly evolving and reimagining a better future.

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