IWISA No 1 launches ‘Fills Good’ initiative at Save A Lot Three-Star Powertrade in Rustenburg

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IWISA No 1 launched its new ‘Fills Good’ purpose-led initiative in Rustenburg on Saturday.

Designed in partnership with its strategic customer Save A Lot Three-Star Powertrade, the campaign will see the brand donate R1 to the Lighthouse Children’s Home for every qualifying IWISA No 1 purchase made at the wholesaler between 1 April and 30 November 2024. With the aim of raising funds to buy an exit house for the young adults in their care, Save A Lot Three-Star Powertrade and IWISA No 1 are encouraging customers to share the joy of feeling good and doing good as they fill up their trolleys and tummies.

Customers and consumers in Rustenburg joined the management of Save A Lot Three-Star Powertrade and local NPO Lighthouse Children’s Home this past weekend as IWISA No 1 launched its new “Fills Good” campaign at the wholesaler.

Speaking at the event, Sibongile Mooko, Premier FMCG Executive: Marketing Milling, explained that the campaign will see R1 donated to Lighthouse from every qualifying purchase of IWISA No 1 at Save A Lot Three-Star Powertrade: “This is a purpose-driven campaign where the donation comes directly from the product purchase. It will be made by Premier to the Lighthouse Children’s Home as part of our commitment to support their remarkable work, and help to build and grow this community.”

One of South Africa’s most celebrated staples, IWISA No 1 has been a household brand for over 60 years. “IWISA No 1 has always been a community-driven brand. Our brand purpose speaks to bringing individuals, families and communities together to build, grow and do great things. It’s all about making a positive and sustainable difference,” notes Mooko. “This campaign allows us to do just that – with our customers driving the achievement of the donation target. This makes their choice count, especially as they selected the NPO that will benefit from their purchase.”

She explains that the IWISA No 1 sales team worked closely with the management of Save A Lot Three-Star Powertrade to select a registered charity close to the community’s heart. “We wanted to amplify the local impact and difference the Lighthouse Children’s Home was making through their work with vulnerable children in our community. They care for and support them when they need it the most,” says Wayne Labuschagne, Store Owner of Save A Lot Three-Star Powertrade. “We’re excited about working together to raise a donation that will assist with them to purchase an exit house for young adults turning 18 – ready to take their next steps into the world. Our sales team here at Save A Lot Three-Star Powertrade is ready!”

Customers at the event had the opportunity to meet representatives and child ambassadors from Lighthouse, discovering more about their impact and the work in the community. They also sampled delicious IWISA No 1 dishes and enjoyed the on-site entertainment.

“Thank you to Save A Lot Three-Star Powertrade and IWISA No 1 for their commitment to our future as an organisation,” concludes Elsa Doubell, co-founder and manager: Lighthouse Children’s Home. “Keep watching this space – and please keep supporting us through this campaign. Your choice can make all the difference.”