Joint industry statement on conduct and professional standards

The Association for Communication and Advertising (ACA), the Creative Circle and the IAB are aware of the video currently circulating on social media.

We believe there is no place in our industry for conduct that undermines the dignity, safety or professional standing of others.

Our industry is built on creativity, collaboration and trust. Those values can only flourish in an environment where people treat one another with respect and uphold the highest standards of professional and ethical conduct.

Leadership carries with it a responsibility to model the highest standards of professionalism, integrity and respect. We will continue to champion a culture where everyone can participate, create and lead free from harassment, discrimination or abuse.

The ACA, the Creative Circle and the IAB are committed to promoting an advertising and communications industry that is respectful, accountable and worthy of the exceptional talent it represents, both in South Africa and internationally.