The IWISA No 1 Fills Good campaign has been extended for the festive season! Due to overwhelming community support, the campaign at Three Star Powertrade will now continue until the end of March 2025 – meaning you can do good and ‘fill good’ when making your festive season purchases…
This festive season consumers at Three Star Powertrade will have the opportunity to spread holiday cheer and do good whilst making their holiday purchases. The IWISA No 1 Fills Good campaign has been extended – meaning that a percentage of each IWISA No 1 product sale will be donated to the Lighthouse Children’s Home, making a direct impact on the lives of the vulnerable children in their care.
Elsa Doubell, co-founder of Lighthouse Children’s Home.
“Our customers have truly embraced ‘Fills Good’,” says Sibongile Mooko, Premier Executive: Marketing Milling. “This extension enables us to continue bringing hope and support to Lighthouse throughout the holidays, and is sure to boost the contribution the campaign will make towards purchasing the exit home needed to continue supporting the older children they care for.”
The campaign mechanic will remain the same – with purchases of IWISA No 1 products at Three Star Powertrade all qualifying. “As soon as you purchase Iwisa No 1 at the wholesaler, a percentage of the purchase price gets allocated to the Lighthouse,” she explains. “By shopping local, you’re enabling IWISA No 1 to get directly involved in supporting your community.”
Mooko notes that IWISA No 1 Fills Good was designed to make every shopper’s choice matter. “The campaign empowers our customers to help build stronger communities through everyday purchases. It unlocks ‘purpose with purchase’ – meaning that your decision in the aisle counts!”
The collaboration with Three Star Powertrade reflects IWISA No. 1’s commitment to local partnerships: building communities and enabling the individuals in them.
As for the children and team at the Lighthouse Children’s Home, they’re delighted about the new hope and possibility this unlocks for their exit home collection target: “We need R600K to make that dream a reality for 2025,” explains Elsa Doubell, Co-founder of the Lighthouse Children’s Home. “While we’ve made real progress towards that this year, we really need our local community to please help us to make this happen! Through the campaign extension, we can now continue raising both awareness and funds for this worthy cause. Please continue to support our children this Christmas!” she concludes.