The Zone @ Rosebank became a space for reflection and solidarity this past month, as shoppers and passers-by paused to support the national “Your Cancer Counts” project.
Held in a busy outdoor area of in the centre, the activation was designed to catch the eye and invite the community into conversation in the lead-up to National Cancer Survivors Day, and it achieved exactly that.
At the heart of the event stood a striking ribbon-shaped structure, gradually filled with colourful balls, each one marked with the name of someone affected by cancer. Some visitors shared personal stories, others quietly paid tribute – but all helped to build a moving display that reflected the shared impact of cancer in their own lives.
Importantly, visitors were encouraged to contribute to South Africa’s first patient-led cancer registry, sharing details of their own or their loved one’s experience to help shape a more inclusive future for cancer care and research. This database aims to play a role in future cancer treatments and support.
Adding depth to the experience, The Healing Sanctuary, a store in The Zone @ Rosebank with a focus on integrative health, partnered with the centre to support the activation. Their volunteers were on hand to engage with the public, speak about the holistic therapies on offer, and contribute to a sense of calm and connection throughout the weekend.
“Placing the activation outdoors gave us the opportunity to draw in people who may not have planned to stop, but felt compelled to,” said Leila Daya, Centre Manager at The Zone @ Rosebank. “It was inspiring to see Rosebank residents respond with such empathy, curiosity and support. We’re proud to have played a part in this national campaign, and to stand alongside all South Africans who have been affected by cancer in one way or another,” she added.
The Zone @ Rosebank was one of eight Old Mutual malls that participated in the campaign that was presented in partnership with Living with Cancer SA, the National Cancer Registry and other cancer advocacy groups. For more information, visit www.livingwithcancersa.co.za.