The annual Women in MICE Breakfast set the tone for the year ahead with the official launch of its 2026 theme, TIMELESS INFLUENCE, a celebration of women who are not only part of the industry, but who are actively shaping its future and leaving a lasting legacy.
As a proud Platinum Service Partner, STRONG PR, Marketing and Events played a key role in bringing this moment to life. From concept to execution, the STRONG PR team delivered an experience that reflected both the elegance and intention behind the theme.
Through its sister brand, STRONG Event Décor, the company proudly came on board as the official décor sponsor. The result was a refined, considered environment that elevated the daytime experience, proving that impactful design isn’t reserved for gala dinners alone. From curated tablescapes to cohesive styling elements, every detail contributed to an atmosphere that was both warm and powerful.
A standout moment of the morning was a keynote address by STRONG PR, Marketing and Events CEO, Herkie du Preez, who spoke about the importance of progress within the industry. His message encouraged attendees to keep pushing boundaries, embrace evolution, and play an active role in shaping the future of MICE across the continent.
Adding to STRONG PR, Marketing and Event’s involvement, it was also announced that Mika Stefano will serve as a member of the official judging panel for the upcoming Women in MICE Awards, further cementing the company’s commitment to recognising and uplifting excellence within the industry. “Being part of this platform is incredibly meaningful to us,” says Stefano. “Women in MICE continues to create space for important conversations, recognition and growth and we’re proud to support that journey, not just as partners, but as active contributors to the industry.”
With a strong focus on collaboration, creativity and execution, STRONG PR, Marketing and Events continues to position itself as a trusted partner for brands and organisations looking to create memorable, high-impact experiences.
Looking for the perfect daytime event solution? Whether it’s a breakfast, conference or brand experience, STRONG Event Décor offers tailored design solutions that bring your vision to life, seamlessly and beautifully. Get in touch. Let’s create something STRONG together.