STRONG PR, Marketing and Events is proud to have brought to life yet another unforgettable activation for Santam at the 2025 FIA Summit, hosted at the Sandton Convention Centre.
As returning creative partners, STRONG PR was entrusted to coordinate and execute the full coffee stand experience – from stand design, flow and layout, to on-site logistics, guest hospitality and impactful décor. The result? A stylish and seamless brand zone that once again became the busiest stand at the summit.
“Mika and team. Thank you very much for executing a successful coffee activation.” – Phuthi Shale, Marketing Manager, Broker Solutions, Specialist Solutions & Santam Re and International
At the heart of the activation was STRONG Coffee, who brewed nearly 500 cups of premium coffee for brokers, partners and delegates over the course of the summit. The buzz of connection and conversation could be felt throughout the venue, a clear reminder that some of the best business moments begin with a great cup of coffee.
The STRONG Event Décor team ensured the stand not only functioned beautifully, but also reflected Santam’s refined aesthetic. With thoughtfully curated décor and comfortable lounge seating, guests were invited to linger, engage and connect.
Mika Stefano, director of STRONG PR, Marketing and Events shared, “We loved working with the Santam team once again. Our goal was to create a branded space that didn’t just serve coffee, it sparked conversation and delivered real brand presence. I’m incredibly proud of our team who poured their passion into every detail.”
STRONG PR, Marketing and Events is a dynamic, full-service agency that specialises in event strategy, brand activations, corporate communication and creative execution. With in-house offerings including STRONG Coffee, STRONG Event Décor and STRONG Media, we deliver integrated experiences that are bold, seamless and unforgettable.