In an era where consumers seek not just products but a connection with the values they represent, businesses are now realising the significance of community engagement as a key strategy to elevate brand credibility. According Read More
Eclipse Communications has appointed Kgomotso Moalusi as Managing Partner: Corporate to lead the agency’s Corporate Centre of Excellence business unit, and join its Exco team. With close to 20 years of professional experience under her Read More
Innovation, agency growth and profitability were high on the list of priorities for Cheryl Reddy when she took over the reins as CEO of Eclipse Communications a year ago and steered the agency to a Read More
Strategy is layered with great complexity, yet it needs to communicate the plan of action in the simplest form possible to drive the profitability of the brand or business, writes Wandile Cindi, New Business and Read More
With AI programmes that can now seemingly do everything, you may find yourself asking: are designers and writers still necessary? To answer this, a deep-dive into AI’s real capabilities versus those of its supposed ‘human Read More
Access to top talent can be difficult in a fast-paced industry like PR, especially when hard work and unwavering commitment can’t be taught. People skills, creative ability, and an eye for detail are key characteristics Read More
Consider this: when was the last time you sat down to watch the evening news on TV? Or went out of your way to buy a newspaper? If you’re taking a long pause to consider Read More
Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand in cyberspace, writes Thrishni Subramoney, Head of Corporate at Eclipse Communications. It’s been Read More
The global gaming industry is a mammoth that shows no signs of extinction. It continues to attract widespread interest and eye-watering investments as brands and companies from an array of non-gaming-related industries plot inventive ways Read More
Peculiar and fun with a whole lot of fire behind its creativity is what landed Eclipse Communications two awards this November for its Nando’s Bright Side advert. On 4 November, the agency scooped Creative Circle’s Read More