By Jenni Pennacchini, Managing Partner, KLA When we set out to understand how South Africans are choosing cars today, we aimed to truly comprehend the mindset of South African consumers. Our study, conducted across a Read More
A study from consumer insights agency KLA, drawing on YouGov Profiles+ South Africa data, reveals a satisfaction-loyalty paradox across South Africa’s multi-generational workforce. South African employees across generations report broadly high levels of job satisfaction, Read More
Consumer insights consultancy KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the latest results of The Quarterly Buzz, revealing Takealot’s return to the number one position and FNB’s rise as the quarter’s Read More
Gaming is no longer a niche pastime, it has become one of the defining leisure activities for South African internet users, according to new data from consumer insights agency KLA using YouGov Profiles+ data. The Read More
The internet is no longer something South Africans switch on and off, it’s the infrastructure of daily life – the way people bank, shop, communicate, form opinions and unwind. Data from consumer insights agency KLA Read More
South Africans across generations share a deep connection to music, with 73% of 18–24-year-olds saying they couldn’t get through the day without it, according to a survey from consumer insights agency KLA using YouGov Profiles Read More
Social media has become a core space where identity is built, displayed and negotiated, with 74% of South Africans saying they care about how they present themselves online, according to a survey from consumer insights Read More
Consumer insights consultancy KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the twelfth edition of The Quarterly Buzz, revealing Checkers’ rise to the number one position and MTN’s return to the top Read More
A survey by consumer insights agency KLA, using YouGov Profiles, shows that South African consumers approach fashion and grooming as tools for confidence and well-being rather than vanity or trend-following. The results show that 84% Read More
Consumer Insights Agency, KLA conducted a YouGov Profiles survey of 40,000 South Africans exposing a gap between health intentions and actual behaviours, with 61% believing supplements can replace an unhealthy diet. The survey has uncovered Read More