Despite ongoing economic challenges, South African consumers are demonstrating resilience and financial optimism, with 83% planning to save more money in the coming year, according to new research from consumer insights agency KLA using YouGov Read More
Consumer insights consultancy KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the eleventh edition of The Quarterly Buzz, revealing KFC’s rise to the number one position and Pick n Pay’s six-place jump Read More
Conversations about sustainability and ethics have become part of how people live, shop, and expect businesses to behave. Using YouGov data, consumer research agency KLA reveals a public that is engaged, cautious, and in some Read More
South African car buyers prioritise family functionality above all other vehicle features, with 88% of consumers stating that having a car that works well for the whole family is important to them, according to new Read More
South Africans are redefining wellness with 74% prioritising their physical well-being, though approaches vary significantly across generations, according to new research from consumer insights agency KLA using YouGov Profiles data. The study reveals distinct wellness Read More
KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the tenth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market. The Quarterly Buzz leverages the YouGov BrandIndex Read More
SouthAfricans are changing their approach to personal finance, with 82% planning to save more money in the coming year, according to new research from consumer insights agency KLA using YouGov Profiles data. This represents an Read More
Women’s purchasing power in South Africa is no longer a niche consideration — it’s a defining force in the economy. From grocery aisles to online platforms, women (especially those who are employed) are influencing spending, Read More
For the first time in South Africa, consumer insights agency KLA, in partnership with YouGov, has released the Top 10 Most Recommended Brands, alongside the Top 10 Most Improved Brands, based on data from YouGov’s Read More
South Africans are not just keeping pace with global tech trends, they’re embracing them with confidence. According to the latest YouGov Profiles data, analysed by consumer insights agency KLA, South Africans have shown consistently positive Read More