Nielsen Sports South Africa used its Annual Sports Trends Breakfast, held on 23 July 2026 at The Forum, Bryanston, to unveil SIYA (Sponsorship Intelligence Yielding Answers), an AI-powered platform that enables brands, rights holders and Read More
Nielsen Sports South Africa has announced its partnership with WTM Africa to host and deliver the Sports & Events Tourism Exchange (SETE) Conference, a platform designed to strengthen the relationship between sport and tourism and Read More
According to data from Nielsen Sports SA, the Springbok Women’s historic first-ever Rugby World Cup quarterfinal was a milestone television event, upping the game for fans with a dedicated SuperSport channel (199) for the tournament Read More
According to official data from Nielsen Sports SA, if there’s one thing the 2024/25 season made clear, it’s that football in South Africa is far more than just a sport – it’s a shared ritual, Read More
South African rugby fans have sent a clear signal this season: the Vodacom United Rugby Championship (URC) has become essential weekend viewing. The 2024/2025 season saw a dramatic surge in both audience size and engagement Read More
Tumelo Selikane, Managing Director at Nielsen Sports SA, shares his insights on the evolution of live sports consumption, following the recent release of the much-anticipated Nielsen Fan Insights Report. Watching your favourite sport is not Read More
On Wednesday, 4 June, Nielsen Sports SA hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg. Key stakeholders from across the sports, media and sponsorship landscapes gathered for Read More
South African viewers have a growing ‘need for speed’. According to viewership data from Nielsen Sports SA, the 2025 Formula One (F1) season has kicked off with significant audience growth on SuperSport platforms. Reporting on Read More
New Nielsen Sports SA data reveals that the UEFA Champions League is winning more viewers following the launch of its bold new format on SuperSport. The revised structure, introduced for the 2024/25 season, has delivered Read More
Nielsen Sports SA has released its latest detailed audience data for the 2024 Carling Currie Cup Rugby tournament, revealing impressive growth across viewership metrics despite fewer broadcast hours and a reduced number of inserts. The Read More