The 3rd Space: Where attention is earned
By Jacques du Preez, CEO, Provantage There is a moment that happens millions of times a day: A commuter moves through an airport terminal or a taxi rank or a mall concourse, observant, alive to Read More
Tag: Provantage
Designing for seconds
By Shamy Naidu, Executive Director, Provantage Here’s the uncomfortable truth. Most digital roadside billboard creative isn’t failing. It was never designed for digital roadside billboard. Most campaigns begin with a key visual or TV commercial, Read More
Provantage recycles 4.7 tons of waste, delivering measurable environmental and governance impact
Provantage has reinforced its commitment to environmental stewardship by recycling 4.7 tons of paper and electronic waste in the past year. Partnering with certified organisations – AST Recycling, CJS Group, Go Green Recycling, and Iron Read More
Turning everyday bus shelter infrastructure into visible brand impact
South Africa’s urban commuters represent one of the country’s most consistent daily audiences. The question is how to matter to them. In a landscape where credibility is under constant scrutiny, brands are under increasing pressure Read More
Provantage recycles 4.7 tons of waste, delivering measurable environmental and governance impact
Provantage has reinforced its commitment to environmental stewardship by recycling 4.7 tons of paper and electronic waste in the past year. Partnering with certified organisations AST Recycling, CJS Group, Go Green Recycling, and Iron Mountain, Read More
Provantage positions its networks for a connected future with Broadsign
The next era of Out-of-Home (OOH) media has landed in South Africa as Provantage announces a new collaboration with leading OOH advertising technology provider Broadsign. The move unifies the group’s digital and static operations within Read More
Redefining lifestyle advertising: Turning premium golf environments into powerful brand arenas
Golf Ads, a division of Provantage, recently hosted an exclusive client immersion at Randpark Golf Course in Johannesburg, bringing together brand and agency leaders from various sectors, including banking, automotive, FMCG, and more. The event Read More
Provantage: Spreading joy through the 2025 Santa Shoebox drive
Provantage is proud to announce the successful completion of its 2025 Santa Shoebox Drive, an initiative that brought employees from across the business together in support of children this festive season. This year, Provantage teams Read More
Retail shopper rhythms in the mid-market malls: How to win in the busiest season
South Africa’s retail economy runs on predictable rhythms and nowhere is this more visible than in the country’s mid-market malls. Far from being discretionary or ‘nice-to-have’ shopping destinations, these centres serve as essential retail hubs Read More
Why George is the smartest place to advertise this summer
As South Africa’s coastal routes fill with holidaymakers and corporate travellers heading for their year-end break, George Airport is once again proving why smaller, regional airports are becoming some of the most valuable real estate Read More