Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world. And with Cape Town ranked as the second-best city in the world Read More
To lower its carbon footprint and contribute to more sustainable energy usage, integrated OOH media and marketing services group Provantage has installed a 100kW solar power solution at its head office in Johannesburg. The complete Read More
By Shamy Naidu, Executive Director Provantage and Outdoor Network Following South Africa’s record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation’s zeitgeist, achieving maximum Read More
Integrated Rapid Transport (IRT) Media, part of the Provantage family, has been awarded the exclusive advertising and media rights for the City of Cape Town’s highly successful MyCiTi Bus Rapid Transit (BRT) service for the Read More
Provantage, a leader in integrated marketing solutions, has launched Provantage Sport, significantly expanding its reach into the expansive South African sports sponsorship and media arena, which is estimated to generate around R 40-45 billion in Read More
ProActive, the dedicated activation agency of leading marketing and out of home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. Living Standards Measure (LSM) has traditionally served as the Read More
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will Read More
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based Read More
For brands to achieve maximum exposure coupled with consumer ‘buy-in’, they not only need to identify premium media locations, but identify those locations that provide access to a desired target audience. This is key to Read More
Provantage, a leader in Digital-Out-Of-Home (DOOH) innovations across Africa is the only media owner on the continent to have joined the Global Digital Out of Home community via its membership of the DPAA. The DPAA Read More