In partnership with the Institute for Internal Communications Africa (IFICA), Publicis Groupe Africa has launched Africa’s first industry-wide whitepaper containing benchmarks, best practices and insights into the state of internal communications on the continent.
Amongst the findings, the whitepaper uncovers that 65% of internal comms practitioners believe their role is misunderstood by their organisations, while 37% say they do not measure their internal comms efforts. Packed with insights and information like this, the whitepaper seeks not just to uncover the state of internal comms, but to provide best practice and solutions via expert insights to help internal communications specialists.
Led by our specialist internal comms team at Machine, this whitepaper is an excellent tool for your internal communications team; please do take a look at the whitepaper, here: https://ifica.co.za/publicis-groupe-africa-x-ifica-state-of-internal-comms-2024-25/