Integrated marketing communications network, MullenLowe South Africa, has given local consumers something to think about. That’s with the unveiling of a TVC to drive awareness and sales of breakfast cereal Bokomo Weet-Bix, following on from Read More
Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s ‘Behind Every Legend’ commercial. The spot pays homage to a South African legend, Khuli Read More
The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing Read More
RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the brand, and how it in Read More
Amazon raked in a substantial $31 billion in ad revenue last year and, while this may account for a relatively small portion of the tech giant’s overall earnings, its ad business is one of its Read More
With an ever-growing youth population, the demand for tertiary education in South Africa is exceptionally high, and always escalating. Our public institutions have been over-subscribed for many years, and while private tertiary institutions are mushrooming, Read More
South Africa has one of the highest rates of child neglect and abuse in the world. The stats are truly disturbing. According to a 2015 Optimus study on child abuse, violence and neglect in South Read More
Megan Walker, Media Strategist The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to Read More
Evolving the Decorex Africa brand identity in a manner that paid homage to its legacy, while leading it into the future, was the task that the longstanding brand set for itself in 2022 – in Read More
RAPT Creative, the dynamic and nimble creative and executional agency that more than doubled both its staff headcount and revenue in 2021, has appointed Lesole Kodisang as its new Strategy Director with immediate effect. Kodisang boasts Read More