LoyaltyPlus and Currency Alliance work together to enhance LoyaltyPlus’ partnership reach for loyalty programmes

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LoyaltyPlus, leading independent customer relationship management company, signed with Currency Alliance, the leader in enabling easy and low-cost partner connectivity in loyalty programmes, to extend the reach for their participating airline partners and enabling points exchange between different loyalty programmes across the LoyaltyPlus client base.

Charles Ehredt, Currency Alliance CEO said “LoyaltyPlus has been recognized as a leader in loyalty solutions for airlines for nearly 20 years, we are very pleased to start such a new collaboration whereby many brands on the Currency Alliance platform will now be able to collaborate with LoyaltyPlus’ clients by issuing, exchanging, or redeeming popular loyalty points/miles.”

“LoyaltyPlus is exited to engage with Currency Alliance in opening a world of new partnership opportunities for the LoyaltyPlus clients. The agreement with Currency Alliance will significantly reduce the effort of bringing new partners onto our existing programmes, whilst also allowing our clients to take part in other well-established ecosystems, thereby extending their reach, earning capability and ultimately their profitability”, said Len Lubbe, LoyaltyPlus CEO.

Currency Alliance is on a mission to create a Global B2B Loyalty Marketplace, with an extraordinary platform that any company can use to create their own loyalty ecosystems with complementary brands – regardless of size, industry, geographic location, and incumbent technology. In other words, to deliver a thin layer of low-cost technology to enable amazing agility.

LoyaltyPlus is an independent Customer Relationship Management (CRM) company committed to offering complete client retention through its cutting-edge loyalty programmes and partnerships.

We strive to be the global leader in keeping your customers loyal to your brand. We will achieve this by relentlessly improving our customer reward solutions and become the preferred brand of choice to our customers, communities, and clients.

Our purpose is to drive customer loyalty and retention through the deliverance of our dynamic state-of-the-art customer reward software solutions.  We will continue to deliver competitive results to our customers, outperform our peers, provide a challenging environment for our employees and be the committed performance market leader that consistently delivers superior customer service solutions.

The delivery of the LoyaltyPlus and Currency Alliance collaboration will allow loyalty program members to earn points across many more partners, reach rewards faster and realize greater value from their memberships.