Loyyal, global innovator in blockchain loyalty partners with LoyaltyPlus

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Loyyal, the Internet of Loyalty, is reinventing how loyalty partners are onboarded and acquired ensuring that programme operators engage their members seamlessly and consistently ensuring that they are adequately rewarded. Loyyal’s “Access Point” built on proprietary blockchain technology brings a self-service, plug and play platform that both the program operators and merchants can use to easily enter into partnerships saving significant time and resources. Loyyal’s “Access Point” brings a host of benefits to a highly fragmented industry and offers brands innovative ways to transform loyalty programs without disrupting their existing loyalty investments.

Loyyal headquartered in Dubai, United Arab Emirates and had been fully acquired by the Hayaat Group since 2019 and has invested in the blockchain infrastructure. In first of its kind, Loyyal is going to use the blockchain infrastructure to come out with products across various verticals and segments. Loyyal also offers “Wallet as a Service” in Web 3.0 as part of the broader movement towards decentralized, user-centric, and secure management of digital assets. Loyyal aims to empower users and enable them to fully participate in the emerging blockchain-based digital economy.

LoyaltyPlus, a well renowned brand in the Loyalty arena for the past 3 decades, provides proven Loyalty Management Solutions and Services. LoyaltyPlus also offers a comprehensive Customer Relationship Management offering that operates as an integrated Customer Reward CRM solution. With an unwavering commitment to excellence, LoyaltyPlus has established successful partnerships with esteemed brands in the aviation, leisure and retail industries that include Air India, Air Senegal, South-African Parks Board and Cresta Hotel Group.

The strategic alliance between Loyyal and LoyaltyPlus empowers loyalty programs to seamlessly adopt an all-encompassing, pre-integrated LMS-Partner Platform. This platform serves as a centralized hub, fostering enhanced customer engagement with both existing and new merchant partners. The partnership guarantees full transparency, enabling real-time tracking of member point earnings and redemptions, accompanied by automated invoicing and reconciliation between the program and its merchant partners.

“Loyyal collaborates with LoyaltyPlus to provide a unified infrastructure for global Loyalty Programs. This infrastructure not only enables Loyalty Programs to engage with their members but also grants them access to a self-service partner portal, ensuring that onboarding new partners and managing existing ones is a seamless experience.”
Gunjan Kumar, Chief Revenue Officer, Loyyal

“Loyyal’s groundbreaking advancements in Loyalty, driven by Web 3.0 and Blockchain technologies, have ushered in a new era. We are thrilled to join forces with Loyyal, enabling us to provide our clients with cutting-edge solutions. This partnership represents an exciting synergy between a pioneering technology company and a loyalty expert that has served the market across diverse sectors for over a decade.”
Len Lubbe, Chief Executive Officer, LoyaltyPlus