Nielsen Sports South Africa has appointed Duncan Stead, formerly Operations Team Lead at Naked Financial Technology, as Business Development and Client Services Lead.
Duncan brings with him a strong foundation in performance and data analytics, having begun his career at a rugby academy before transitioning into the fintech sector.
Duncan’s journey started with a postgraduate degree from the University of Cape Town, where he developed a keen interest in how data can drive decision-making in sports. His role at the rugby academy provided valuable insights into using data to inform strategies for teams, brands and sponsors. This experience expanded exponentially as he transitioned into the fintech industry with a focus on short-term insurance.
In his new role at Nielsen Sports SA, Duncan will be integral to the commercial team, supporting business development and managing client relationships. His commercial expertise will be applied to identifying potential clients, reimagining sales collateral, strategically maintaining the sales pipeline, customer relationship management and internal communications strategy.
“This exciting role offers a unique opportunity to grow within the commercial and client services domain while contributing to the overall business development of Nielsen Sports SA,” says Stead. “The chance to work in a fast-paced environment that values data-driven insights is something I am particularly excited about.”
Tumelo Selikane, Managing Director of Nielsen Sports SA, comments, “We are thrilled to welcome Duncan to the Nielsen Sports South Africa team. His unique blend of experience in data analytics, sports, and fintech aligns perfectly with our mission to empower clients with actionable insights. Duncan’s passion for data-driven decision-making and his understanding of the evolving sports landscape will undoubtedly strengthen our commercial team and enhance our ability to deliver exceptional value to our clients. We are confident that his contributions will play a pivotal role in our continued growth and innovation within the sports industry.”
Nielsen Sports SA continues to leverage data and insights, enabling brands, organisations, and teams to make informed decisions. The focus remains on understanding audience demographics and engagement metrics, which drive strategic sponsorship, advertising and product development decisions.
For more insights on media consumption and sponsorship behaviours, visit https://nielsensports.com/.